When paid advertising makes sense
Organic social media and SEO build momentum over months. Paid ads put you in front of the right people now: someone in Pretoria East searching for a service you offer, or a shopper in Gauteng scrolling Instagram who matches your best customers. Google Ads captures people who are already searching; social ads create demand among people who did not know you existed. Most businesses benefit from a mix, and the balance depends on what you sell.
Google Ads management
- Search campaigns built around high-intent keywords, with local targeting by suburb, city or radius around your business.
- Keyword research and negative keywords, so your budget is not spent on searches that will never convert.
- Ad copy and extensions: call buttons, locations, sitelinks and structured snippets.
- Conversion tracking with Google Analytics and Google Tag Manager, so calls, forms and WhatsApp clicks are measured.
- Performance Max and display campaigns where they suit your goals.
- Regular search-term reviews and bid adjustments throughout the month.
Facebook and Instagram ads
Social ads interrupt people who were not looking for you, so the creative has to do the heavy lifting. Because our team also shoots the content (content creation & photography), we can test different hooks, formats and messages quickly instead of running the same image for months. We set up conversion tracking, build audiences around your customers, retarget people who have visited your website and use lead forms where they make sense.
Your account, your data
We recommend that ad accounts are set up in your business’s name and paid from your own card, so the account, its data and its history always belong to you. We manage the campaigns with the access you give us, and you can see your spend at any time.
How we manage campaigns
- Audit or set-up: we review any existing account, or build a new one with tracking in place from day one.
- Launch with a test budget: we start with a budget you are comfortable with and learn what works.
- Optimise: regular checks on search terms, audiences, creative and landing pages.
- Report: a monthly report in plain language: what we spent, what it delivered and what we will change.
A landing page matters as much as the ad. If your current website is slowing your campaigns down, our website design team can build a fast, focused page. Ads management is available as an add-on to any of our social media packages.
