What a business website needs to do
Your website is often the first place a customer checks after seeing you on social media or Google. It does not need to be complicated, but it does need to get a few things right:
- Load quickly on mobile data, because most of your visitors are on their phones.
- Say clearly what you do and where, whether that is Pretoria, Gauteng or the whole country.
- Give people an easy next step: call, WhatsApp, book, request a quote or buy.
- Be found on Google, with the technical SEO basics in place from day one.
- Be easy to update, so your site does not go stale.
Our web design process
- Discovery and sitemap: your goals, customers and competitors, and a page plan built around what people search for.
- Content: clear, search-friendly copy in South African English, and original photography if you need it.
- Design: mobile first, in your brand’s colours and type, with bold imagery and obvious calls to action.
- Build and SEO set-up: page titles and descriptions, headings, structured data, an XML sitemap, compressed images and analytics.
- Launch and handover: we test on real devices, connect Google Search Console and show your team how to make updates.
SEO from the first page
A good-looking site that nobody finds will not grow your business. We plan a separate, useful page for each service you offer, mention your service areas naturally, compress every image (WebP with lazy loading) and add schema markup so search engines understand who you are and where you work. For local businesses, the website and your Google Business Profile should tell the same story, so we make sure your name, address and phone number match everywhere.
Websites built around real content
Stock photos make websites look alike. Because we also run content creation and photography, your site can be built on images of your actual team, products and premises, like the shoots we have done for Safari Outdoor, Q Tyres and HNP Boerdery. It is one of the simplest ways to look more credible than a competitor.
Platforms and ongoing support
We recommend a platform based on how you will use the site: an easy content management system if your team will post updates, or an online store if you sell products. After launch, we can look after updates, new pages and landing pages for your Google Ads campaigns. A website build is available as an add-on to our packages, or as a stand-alone project.
